Founded at the end of 2018 by Lizzie Abernathy, Face, Set, Co! was born from real-world experience in the modeling and beauty industry. What started in Tennessee as a personal skill quickly became a professional calling when photographers began requesting that I do my own makeup for shoots instead of hiring traditional makeup artists. The consistent feedback was clear: the work was polished, camera-ready, and elevated.
From there, I invested time into studying professional makeup techniques, industry standards, sanitation, safety, and legal requirements. Once fully prepared, Face, Set, Co! was officially registered and launched as a professional beauty business focused on high-quality, reliable, and versatile makeup services.
In 2025, I relocated to the Pensacola, Florida area. After taking time to settle in and rebuild locally, Face, Set, Co! is now fully re-established and proudly serving clients across the Gulf Coast.
Face, Set, Co! specializes in both event-based and individual beauty services, designed to meet clients wherever they are — from everyday glam to major milestones.
Event Services include:
Weddings & bridal parties
Pageants, cheer, and competitive events
Proms, formals, and school dances
Photoshoots, editorial, and branding sessions
Graduations and milestone celebrations
Individual Services include:
Soft glam, full glam, and natural looks
Night outs, Birthdays, Dinners, etc and custom looks
Face, Set, Co! blends industry experience with professionalism, creativity, and attention to detail to ensure the best experience possible. Every service is approached with the same goal: to help clients feel confident, polished, and fully prepared for whatever moment they’re stepping into.
Check out our services page to see basic pricing, and be sure to fill out our booking request form to get a full custom proposal for your event!
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